![]() ![]() Justin paid about $300 for two photos, via the Venmo digital wallet app.Īfter that, Mr. My whole thing is my pretty smile - that’s my content.” She said Mr. “It was just pictures of my face, which is what I assume that he was paying for. “I wasn’t sending anything of my body,’’ Ava said. Justin a couple of selfies that she had already posted to Snapchat. “And everyone around me was like, ‘Oh you’re going Hollywood on all of us, you don’t want to talk to us anymore.’ And I’m like, ‘You’re selling my stuff.’”īut Ava’s parents allowed her to sell Mr. “I had to unfollow all my local friends and Jersey friends,” Ava said. In 2020, TikTok classified more than a third of its 49 million daily users in the United States as 14 or younger, according to internal company data and documents reviewed by The Times. Teen girls have been repeatedly targeted by child predators.Ī TikTok spokeswoman, Mahsau Cullinane, emailed a statement saying that TikTok is “deeply invested in the safety and well-being of our community’’ and added that the platform uses tools to protect users under the age of 16. While teens like Ava have used it to entertain and spread positive messages, viral “TikTok Challenges” have been cited as inspiring children to vandalize and threaten their schools, follow starvation “Corpse Bride” diets and asphyxiate themselves. It welcomes account holders as young as 13, and in 2021 outflanked both Instagram and Snapchat in weekly usage by youth ages 12 to 17. Today the platform has more than one billion average monthly users. The moment drew hundreds of thousands of views.ĭownloads of TikTok grew by 75 percent in 2020, making it the world’s most-downloaded app that year, according to Hootsuite. You know, so innocent, it was sweet for me. “We both pointed at the camera at the same time and the music stopped and she starts laughing. He has appeared in a couple of her videos, including one she made in the car while he was driving. ![]() “Honestly, we had no idea the extent of what she was able to earn,” Mr. Her venture surprised and intrigued her parents. “So altogether, I’m making $1,700 off just my name, because I opened up three accounts rather than just building off one.” “I have three TikTok accounts, so I could have one brand come to me and be like, ‘Oh, I’ll do $1,000 for one video on your main account,’ and I’ll be like, ‘Oh great, I have two other accounts that are different types of people on there,’” Ava said in an interview. On TikTok, she has promoted a tooth-whitening product, emerging recording artists and N.F.L. When classmates in New Jersey admired a sticker she had designed for her laptop, she started selling them, eventually earning nearly $700. In interviews with The New York Times, they spoke for the first time about an ordeal that illuminates the dark side of a social media platform favored by millions of children.Īva is “a go-getter,” her father said. What began as an enterprising teenager’s lockdown venture has awakened the family of five to how online fame can fuel real-world violence. Majury told Collier County sheriff’s officers that he returned to the house, retrieved his handgun and stood guard at the front door, only to see the gunman return a short time later. His weapon jammed Ava’s father, Rob Majury, a retired police lieutenant, chased him off but fell. arrived with a shotgun at the Majury family home in Naples and blew open the front door. Ava responded to him a few times at first, she said, “because I used to reply to my fans, like ‘Hey, how was your day?’’’Įarly on July 10, the fan - Eric Rohan Justin, 18, of Ellicott City, Md. ![]() ![]() He messaged her in Snapchat and on Instagram, and turned up in online games she played with her brothers. In early 2020 Ava noticed that one fan, EricJustin111, was trying to get her attention in comments on TikTok. Her fans, nearly three-quarters of them male, watched her lip-sync and dance to trending music on an account with the profile message, “Hey, I love you!!” Ava Majury downloaded TikTok when she was 13, and at the height of the pandemic lockdowns a year later had more than a million followers. ![]()
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